UTMParams is used to input data to change UTM parameters.

Table: UTMParams

ParameterTypeRequiredDefaultDescription
Some arguments may be required, as indicated in the Required column. For some fields, this column indicates that a result will always be returned for this column.
Table last updated: Sep 23, 2024
campaignstringyes The name of the specific product promotion or strategic marketing campaign related to the UTM (Urchin Tracking Module).
contentstringyes What was clicked by the user leading to the server (e.g., a banner ad or text link).
mediumstringyes The medium used for the UTM: the type of link used (e.g., cost per click).
Sourcestringyes Which site sent the traffic to the server.
termstringyes The search term related to the UTM.