The UTMParams input includes various settings.

Table: UTMParams

campaignstringyes The name of the specific product promotion or strategic marketing campaign related to the UTM (Urchin Tracking Module).
contentstringyes What was clicked by the user leading to the server (e.g., a banner ad or text link).
mediumstringyes The medium used for the UTM: the type of link was used, such as cost per click.
sourcestringyes Which site sent the traffic to the server.
termstringyes The search terms related to the UTM.

[a] Some arguments may be required, as indicated in this column. For some fields, this column indicates that a result will always be returned for it.